🛠️ Build A Profitable Substack That Won’t Burn You Out

Substack is a slow burn

• If your system ignores your capacity → you’ll burn out.

• If your system ignores your goals → you’ll stay stuck.

Part 1.

This module is divided into two parts because you need time. Time to record the ways you’re currently working and time to reflect on the ways you’re currently behaving. We’ll do Part one this week and Part Two next week when you’ve collected all the data you need.

⏰ Not All Time is Equal

Before you go planning your amazing new publishing rhythm, let’s look a bit deeper at time.

There’s time, and then there’s TIME.

You’ve got two kinds of creator time in your week:

🧠 High Focus Time — This is when your brain’s firing on all cylinders and you’re most creative This is your content goldmine. Use this time for the stuff that moves the needle the most: writing posts, building products, making videos, outlining your next offer. Deep work. Creator energy on steroids.

💬 Low Focus Time — For some people this is the scroll-and-tap zone. For others it can go as far as editing, adjusting layouts etc, Everyone’s different but it’s important you’re honest with yourself. You’re still showing up, but you’re more reactive than creative. Think: replying to comments, checking Substack Chats, reading other people’s posts, tweaking your About page for the 12th time.

Here’s the problem:
Most people spend their high-focus time doing low-focus tasks…
and then wonder why their high focus work takes so long.

🤦‍♀️ Oops

I’ve created a spreadsheet so that you can track your Substack time because this is serious, and guess work isn’t an option.