Build a Profitable, Sustainable and Transformative Content Path...
and forget about funnels!
⏰If I Had My Time Over…
I'd start with my first paid offer. Yes Really‼️
Before my About page.
Before my welcome email.
Before my hero post.
Why? Because building outward from a clear centre is so much easier than trying to invent that centre later—after you've already scattered 47 posts across the content universe and can't remember what half of them were for.
This is exactly why we tackled your offer early in the Substack Lab System.
⌚️Time For a Re-Cap
We Started This Work Back in Module 3: How to Get Paid on Substack -Without feeling Sleazy I gave you a positioning statement that can become your short Bio: —“I help [insert a specific audience] solve [a painful problem] by [your unique approach], so they can [get a clear outcome they care about].”
We went on to lay the foundations for a paid offer by establishing: -
✔️ What your audience is struggling with and …
✔️ A basic offer ecosystem (low, mid, high) that will transform their experience from struggle to success.
Then in Module 4: Create your First Paid Offer in Four Easy Steps we went deeper.
You started mapping and validating your first paid product—your low-ticket offer—using AI to speed up your thinking and test your assumptions before wasting hours on something nobody wants.
Module 6: helped you incorporate your paid product into a clear 90-day goal.
And now?
We're creating the content path that leads to your offers.
🎉One Module to Go— 8: Putting it all Together: Your Custom Publishing Strategy
After that I’ll be polishing up two modules each week for the next four weeks before this baby goes live on Gumroad.
I’ll also be in touch with my paid subscribers to see how you’re going and if there’s anything specific I can help with.
🧩 Start with Your Paid Offer — and Everything Else Gets Easy
When you start with your paid offer, your content path basically builds itself.
Why?
Because your AI already knows what the offer is — it's been helping you create it.
So now all you have to do is plug it into the rest of your system.
Ask your AI to help you write:
Your Welcome emails (introduce the path + seed your offer)
Your About page (anchor your positioning + show what’s possible)
Your Hero post (tie the whole journey together in one banger post)
And because I didn’t know this stuff when I started, I went back over the weekend and redid all these pieces of content over the weekend 🥴
Use the voice + vibe prompt we crafted back in Module 2 so everything sounds like you.
Of course you’ll need to edit — no robot’s replacing your genius —
but AI gives you a fully framed house.
You’re just furnishing it.
🛋️ You’re not starting from scratch. You’re arranging the throw pillows.
These pieces of content are where many creators start — but now that you have a strategic centre, you’re going to do it smarter.
Here we go :