Create a Voice That Works as Hard as You Do
You don’t have to “find” your voice — you can build one that fits the job, the platform, and the version of you you’re building.
Substack Creator System: Module One
📣 What Is Your Writing Voice — And Why It Matters
Ever read something and thought: “That sounds exactly like her”.
That’s voice.
And when you train your AI to write like you — instead of BeigeBot 3000 — magic happens.
More ease.
More speed.
Better connection with your reader.
Less editing out cringey phrases like “in today’s fast-paced world.”
Voice is how people recognize you — and, more importantly, how they remember you.
📣 Writing Voice — and Why It Actually Matters
Voice is how you show up. Your voice can just be you, typed. You, with your guard down but your brain switched on.
It’s your rhythm. Your quirks. Your side-eye. Your little obsessions. It’s the way you deliver big ideas like you’re whispering secrets over coffee.
But voice can also be intentional. Purpose-built for the room you’re in.
For Substack Lab? I created a voice that’s a little sharper, a lot sassier, and built to entertain while still delivering strategy.
For my old Wellness Warrior publication? Totally different tone. Softer. More grounded. Because that audience was walking through hard things, and sass wasn’t the vibe.
Voice is how you show up, stand out, and actually serve.
🎯 Deciding on the Voice You Want
One of the beautiful things about working with AI is this: You don’t have to pick just one voice and stick to it forever.
Unlike traditional writing advice that tells you to "find your voice," AI lets you build the right voice for each project.
You can have:
A slightly sassy, experimental voice for your Substack newsletter
A more straightforward, nurturing voice for a coaching program
A playful, educational voice if you’re writing kids' content
Or a sharp, no-BS voice for business how-tos
Each of these can live in their own separate chats or projects inside your AI.
You’re not breaking your “brand” — you’re choosing the best voice to serve your reader and the job at hand.
🤖 Why AI Gets It Wrong (Until You Fix It)
If you don’t tell ChatGPT how you want to sound, it’ll make some assumptions.
Helpful assumptions.
Corporate assumptions.
Which is how you can end up with stuff that reads like a marketing intern got trapped in a 2016 LinkedIn ad.
But here’s the cool part:
Unlike humans, AI doesn’t need years to learn your voice.
It just needs good coaching and some clear examples.
👀 The rest of this post walks you through exactly how to build your Voice via Visual Style Sheets — and how to train ChatGPT to write like you (not BeigeBot 3000).
🟢 Upgrade to keep reading.
Not into paid subscriptions? No stress. You can grab this as a standalone digital download on Gumroad for $15.
💾 Get the Module on Gumroad →😎 Create a Voice That Works as Hard as You Do