Do any of your posts stand out? I’m not talking going viral, just —more opens, more views—maybe more engagement?
You feel a little spark. A tiny “OMG maybe I’m good at this” moment. ✨
And then... the fear creeps in:
Was that a fluke? Can I do it again?
Maybe it was a fluke…
But maybe this is your opportunity to do more of what worked, on purpose.
You now have something you can replicate across new topics.
🧠 But How do You Analyse Your Own Work?
Before you start drafting your next post take a deeper look at your best performing piece of work.
Was there evidence that people were interested in your topic, before you wrote it?
Look at the title: Was it super clear? Punchy? A little provocative?
Check the emotion: Did it tap into curiosity, frustration, hope, validation?
Spot the structure: Was it a list? A personal story? A rant? A how-to, or an email?
Did you borrow some authority? In the beginning dropping a name that people recognise can give you credibility.
Is there anything else that stands out to you as being different from other posts?
Find the vibe that pulled people in.
Then—and this is the trick—don’t copy the post.
Copy the energy.
If your winning post was raw and honest?
Write a raw and honest piece about a different topic.
If it was a spicy opinion?
Pick a new corner of your niche where you can be provocative.
🧪 Real Life Example: “I'm Trying Something New”
My post “I'm Trying Something New” is my most viewed—and most opened email so far.
The higher number of views isn’t massive but it is significant.
The open rate was also higher. This was less significant but my audience is growing and as this happens the open rate often goes down.
Let’s apply the advice above: -
Was there evidence people were interested in the topic before I wrote it?
Well yes. I got the idea from a Chat that got good engagement.
Look at the Title: Was it super clear? Punchy? A little provocative?
The title didn’t state what the post was about (which can be a big no-no), but it was super intriguing and I got to the point very quickly.
Check the Emotion: Did it tap into curiosity, frustration, hope, validation?
Curiosity ✅
Hope ✅
Spot the Structure: Was it a list? A personal story? A rant? A how-to, or email style without much formatting?
I wrote the post initially as an email that was likely to go into primary inboxes. Then I went back and formatted it for my homepage.
Did you borrow some authority? In the beginning dropping a name that people recognise can give you credibility.
Yep. I got the idea for the post from Wes Pearce. He’s probably not a super authority but I did mention that I paid for the information in one of his mini-courses.
Is there anything else that stands out to you as being different from other posts?
The tone: was very personal, experimental, and slightly messy (in a good way)
The format: a plain, human-feeling email, not a shiny newsletter
The energy: curious, direct, no "here’s your lesson" vibe
One post doesn’t prove a pattern—but it definitely plants a seed. 🌱
So I’m keeping this approach for a while longer—plain emails, real talk, simple structure.
It needs more testing, but so far? It’s looking good.
🛤️ Follow the Breadcrumbs
One good post isn’t lightning out of nowhere.
It’s a breadcrumb on your path.
Follow it.
When you see what’s resonating, you don’t double down on the topic—you double down on the type of connectionyou made.
That's how you build momentum without feeling like a broken record.
💬 Over to You
What’s one post of yours that did way better than expected?
Have you ever tried following the breadcrumbs back to what made it work?
Might be worth a peek. 🧠
What if all my content is terrible?!
Interesting approach, analyzing your own articles, how you did that, what inspires then the reader, also to check that other article, etc..
Worth to read and to remember!
Thank you.